If you are about to launch a new product onto the market, you are probably already trying to think of ways to make it stand out.
One of the ones you may not yet have thought of is to have custom labels printed, and then place them on every product before it leaves your company.
Why is it necessary to get custom labels for new products? Here are the top three reasons why they can be an excellent idea.
Standing out on the shelf — There are so many products sold nowadays, it can be difficult to have yours stand out from those of your competitors. Especially in highly populates areas like California or Florida, its good to have labels that catch the eye, an example would be product labels in Florida.
Have brightly colored custom labels printed up, however, and place those on every product, and you will notice how fast more people notice them. Especially if you are competing against your competitors’ bland products.
Conveying an important message — If your new products are made from higher quality ingredients than your competitors’ products, or if the bottle of shampoo you are selling is suddenly 30 percent bigger, tell potential customers this.
You can do this by having a label created that conveys that message simply and easily, and which will draw your customer’s attention to why your product is so special.
Offering a lower price — You can also have labels created that tell your customers about a sale you are currently running on that particular product.
This can almost immediately increase your sales. Especially if the sale price you are offering on your new products is a good one.
Why not have custom labels printed that go into detail about both the product, and the special introductory price you are offering?
If you tell your customers how special your products are on label on the back of the bottle, and how cheap they currently are, sales can increase rapidly.